The Inception
2007
Our journey of GOSHOPEE started way back in 2007 with the inception of loyalty programs as loyalty cards at retail stores. Derived from the idea of Single branded loyalty, the Founder Mr. Vishu Kumar came up with the concept of multi-branded loyalty to address the pain points of the retailers.
First Attempt - Onext Cards
Post 2007
It was then started as Onext cards, but later couldn't succeed as the product was not completely market ready. This initial setback didn't deter our vision but provided valuable insights for future development.
Research & Development
2008-2018
The Founder kept researching on the concept, understanding market needs, and developing a more robust solution. This decade-long period of refinement was crucial in shaping what would eventually become GoShopee.
The Relaunch - GoShopee
2019
Restarted the same concept in the name of GoShopee with added feature of advertisements. The platform was designed to address both retailer and customer pain points, offering a blend of multi-branded loyalty and advertising services.
Pandemic Challenge
2020
Just as we relaunched, the pandemic struck, presenting unprecedented challenges. Yet again, we couldn't continue as planned, but this period only strengthened our resolve to serve retailers and customers better.
GoShopee Today
Present
After continuous work around the concept for more than 15 years and with immense struggles, GoShopee is now full on swing to serve the retailers and its customers with its unique services, bridging the gap between offline retail and digital convenience.
